SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to enhance your website thus that it might be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and different major search engines will help you attract guests and increase traffic.

It is the method of increasing the quantity of guests to a Web web site by ranking high in the search results of a search engine. The higher a Internet web site ranks in the results of a look, the greater the prospect that that website will be visited by a user. It is common observe for Net users to not click through pages and pages of search results, so where a web site ranks during a search is important for directing a lot of traffic toward the positioning.

SEO helps to make sure that a web site is accessible to a research engine and improves the probabilities that the site will be found by the search engine.

Basic SEO Tips:

1 . Insert keywords within the title tag therefore that search engine robots will recognize what your page is about. The title tag is located right at the prime of your document within the top tags.

2. Use the same keywords as anchor text to link to the page from completely different pages on your site. This is very useful if your web site contains many pages. The more keywords that link to a specific page the higher.

3. Create positive that the text inside the title tag is also among the body of the page. It is unwise to possess keywords in the title tag that don’t seem to be contained inside the body of the page.

4 . Don’t use the exact same title tag on each page on your website. Search engine robots would possibly confirm that each one your pages are the same if all of your title tags are the same. If this happens, your pages may not get indexed.

5 . Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend an excessive amount of time on this tag.
6 . Do not link to link-farms or alternative search engine unfriendly neighborhoods. A good guideline is if your pages do not contain any words that reflect the content of the positioning you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans.

8. Title tags for text links. Insert the title tag among the HTML of your text link to feature weight to the link and therefore the page where the link resides. This is like the alt tag for images.

9. Describe your images with the use of the alt tag. This will facilitate search engines that index images to seek out your pages and can additionally facilitate readers who use text only net browsers.

10. Submit to the search engines yourself. Do not use submission service or submission software. Doing so could get your website penalized or even banned.

Therefore during this manner Search Engine Optimization, is important, and helps to bring more visitors and Link Exchanging, is important as a result of it can drive a lot of guests then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.