Directories facilitate find websites among specific or definite categories. The difference between search engines and directories is that, directories feature solely vetted websites, sites that have a certain customary and contain information of substance.

One of the aims of using directories is to boost traffic. To achieve this, one must choose to be featured in massive, organized directories like Yahoo, DMOZ, and LookSmart. These will drive highly targeted traffic to you web site (subject specific), increase considerably the link popularity, and Google PageRank.

To maximize exposure:

1.    Realize a category that is most relevant to your website. The category and subcategories must totally fit the topic of your site and its purpose. For example, if your website is health related business the positioning should feature under health and not business. Only then, will surfers seeking health related websites access yours. Do a keyword search that’s relevant to your web site on the directory. The directory can throw up classes relevant to the key words. Opt for one which is suited in all aspects.
2. •    Coin a title and description that can boost traffic not scale back it. The title should be “dead on.” It should embrace the most necessary key word and if attainable begin with a letter towards the start of the alphabet. And, the 15-twenty five word description ought to succinctly summarize the aim or functions of your site. Whereas being descriptive and informative, strive and weave in as many keywords per your site as possible.
3. •    Purchase keywords from one in all the pay-per-click search engines or directories.
4. •    Create the website search engine friendly.
5. •    Pay attention to text and image content. Heavy pictures scale back search engine visibility.
6. •    Use back links on acceptable directories and trade or business listings. Check out the back links utilized by competitors.
7. •    Add new content often. This encourages guests and search engine spiders to return. Create positive the content is keyword rich.
8. •    Begin and maintain a web log or blog. This will become a lively method to boost traffic whereas simultaneously disseminating information.
9. •    Market your web site by printing its address on business cards, paper bags, packaging and thus on. Distribute an e-zine or updates as newsletters often to customers and business associates.
10. •    Consider paying search engines for improved listings and quick appraisal of your website.
11. •    Direct content towards search engines by adopting cloaking technology.
12. •    Run advertisements on related web sites and mailing lists.
13. •    Adopt a reciprocal link program.

Maximize traffic by monitoring your traffic frequently. Analyze visitor movements and frequencies. Notice out what is effective and what is redundant. Use cookies efficiently. Understand technology and use it to the most. Keep updated on new innovations and developments. Write down a workable web site promoting strategy.

There are simple steps to victory: be completely different, build sure your web site is refreshing and delivers what it promises; create a network of supporters; be honest in your business ventures; deliver on time at cheap costs; be a learner all your life, constantly innovate your website to stay stride with changing times; carve out an exclusive niche and diversify in directions that are relevant to your business module.